SWITCH Goes Full Kafta & Kabab To Meet Growing Middle East Plant-Based Demand

Seeking to manufacture sustainably authentic Middle Eastern food begins in the Middle East according to Switch CEO & Founder, Edward Hamod.

Until now most of the plant-based products for local UAE consumption have been imported but with Switch coming online a large gap in a growing ME market is filled. According to statista.com, the value of meat-substitute products in the UAE alone is rising, growing annually by 27.19 per cent.

Traditional Middle Eastern products include kebab, kafta, sujuk, minced meat and burger patties ; all plant-based vegan and halal-certified.

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