SWITCH Goes Full Kafta & Kabab To Meet Growing Middle East Plant-Based Demand
Seeking to manufacture sustainably authentic Middle Eastern food begins in the Middle East according to Switch CEO & Founder, Edward Hamod.
Until now most of the plant-based products for local UAE consumption have been imported but with Switch coming online a large gap in a growing ME market is filled. According to statista.com, the value of meat-substitute products in the UAE alone is rising, growing annually by 27.19 per cent.
Traditional Middle Eastern products include kebab, kafta, sujuk, minced meat and burger patties ; all plant-based vegan and halal-certified.