What is stopping restaurants from serving more meat alternatives?

As January approaches, each year there are more calls to embrace ‘Veganuary’ and start the year off with one eye on adopting more plant-based practices.

By 2030, the plant-based food industry could make up 7.7 percent of the global protein market, according to a report from the Good Food Institute.

With that in mind, and much more, restaurants in the UAE are offering more plant-based alternatives, but the road ahead is far from straightforward, or guaranteed at all.

Here, Edward Hamod, CEO of meat-alternative firm Switch Foods, discusses the challenges and reasoning behind the movement.

His company used pea proteins as the base of its products, which include plant-based kofta, kebab, soujuk and minced meat that are created to mimic the meat versions.

Go to full article

Other Articles


"Switch Foods aspires to lead and grow the category across the region to reach global levels by offering products that are familiar in the region, are part of everyday dishes, and adhere to the region tastes and culinary habits."

Read article...


As per global data and business intelligence platform Statista, the plant-based meat market is expected to be worth US$33.99 billion by 2027. And while that should be incentive enough for one to start an enterprise

Read article...

Al Etihad

A strong desire to address serious gaps and inefficiencies in the food system brought forth the launch of Switch Foods, a FoodTech startup based in the UAE, said its Founder and CEO, Edward Hamod.

Read article...

Abu Dhabi SME Hub

This tale belongs to Edward Hamod, the visionary founder of Switch Foods, an avant-garde UAE-based F&B startup that's reshaping the realm of meat alternatives for Arab cuisines.

Read article...
Shopping Cart Icon Shop Now Show form submit popup

Thanks for signing up!

Don’t forget to follow us on our social media channels too