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SWITCH Goes Full Kafta & Kabab To Meet Growing Middle East Plant-Based Demand

May 2023

Seeking to manufacture sustainably authentic Middle Eastern food begins in the Middle East according to Switch CEO & Founder, Edward Hamod.

Until now most of the plant-based products for local UAE consumption have been imported but with Switch coming online a large gap in a growing ME market is filled. According to statista.com, the value of meat-substitute products in the UAE alone is rising, growing annually by 27.19 per cent.

Traditional Middle Eastern products include kebab, kafta, sujuk, minced meat and burger patties ; all plant-based vegan and halal-certified.

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Entrepreneur

"Switch Foods aspires to lead and grow the category across the region to reach global levels by offering products that are familiar in the region, are part of everyday dishes, and adhere to the region tastes and culinary habits."

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As per global data and business intelligence platform Statista, the plant-based meat market is expected to be worth US$33.99 billion by 2027. And while that should be incentive enough for one to start an enterprise

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Al Etihad

A strong desire to address serious gaps and inefficiencies in the food system brought forth the launch of Switch Foods, a FoodTech startup based in the UAE, said its Founder and CEO, Edward Hamod.

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Caterer

Edward Hamod, CEO of Switch Foods, shares insights into the growth, challenges, and benefits of plant-based foods in the region

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SWITCH Goes Full Kafta & Kabab To Meet Growing Middle East Plant-Based Demand

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