Switching to plant-based meat with trailblazer Edward Hamod
With extensive leadership experience in Middle Eastern food manufacturing, Edward Hamod recognized the region’s need for wholesome and locally sourced food. Fueled by a passion for food security, source diversity and Middle Eastern-friendly alternative meats, Hamod established Switch Foods. We learn more about the company and its unique product offering.
How was Switch Foods able to create plant-based products that prioritize sustainability while celebrating local culinary traditions?
We were able to do this thanks to two years of dedicated research and development in collaboration with experienced food technologists, food scientists, universities, research organizations and culinary chefs from three continents. Our team worked extensively on experimenting with different plant protein sources and natural ingredients to mimic the flavors and textures of meat used in local traditional dishes.
